New logo selected for Orangeville Transit

With a new fleet of larger buses, Orangeville Transit is rebranding itself. A new logo for Orangeville Transit has been unveiled, following a logo contest and a decision by Orangeville Council this week. A new logo was recommended as part of the Orangeville Transit Optimization Study and the Town’s contest drew 36 entries from residents of Dufferin County.

Created by Paul Hogeveen of Mono, the logo features a circular shape with an italic “T” inside it showing movement and suggesting routes. Using the Town of Orangeville’s logo colours, the winning image can stand on its own or include the name “Orangeville Transit” with transit being given more prominence in the design.

As the designer of the selected artwork, Mr. Hogeveen will receive $500 and his design will be applied to the Town’s transit buses and related marketing materials, pending a copyright process by the Town. A graduate of Georgian College’s graphic design program, Mr. Hogeveen operates Masahiro Design – a web and print design, photography and brand identity business he started in 2001.  Area residents may know Mr. Hogeveen’s work from projects he has completed for Theatre Orangeville, the Alton Mill Centre, the County of Dufferin, the Orangeville Blues and Jazz Festival, and local small businesses or some international large businesses. Born and raised in Orangeville, Mr. Hogeveen is a strong believer in giving back to the community. He coaches hockey and ball hockey teams, and has served on boards for Headwaters Arts, the Orangeville Concert Association, and Big Brothers. “I’m proud of the Orangeville Transit design and pleased that Orangeville Council selected it for the buses. I love what I do, the community, and the people I work for.”

Orangeville Transit has been in existence for 27 years. It currently runs three looped bus routes throughout the Town of Orangeville, all terminating at an on-street transfer point located on Fourth Street, north of Broadway. The Town has three 30-foot low-floor buses, with a fourth one planned for early 2019 when the Town moves to a four-route system.

Monthly passes for seniors, and students are $45 per month. Regular adult monthly passes are $55 per month. Ten-ride trip coupons for seniors and students can be purchased for $13 and adult 10-ride coupons can be purchased for $17. Cash fare is $2 for adults and $1.50 for seniors and students. Children under 5 years can ride for free. The special needs monthly pass is $25. The passes and 10-ride coupons can be purchased at Town Hall, Tony Rose Memorial Sports Centre and Alder Street Recreation Centre, the Orangeville Public Library on Broadway, the lottery kiosk in the Orangeville Mall and Total Convenience at Broadway and Fourth Street.

Printed copies of the transit schedule and routes are available at the Orangeville Mall lottery kiosk, the recreation centres, the libraries, and the Town Hall.

circular logo with letter T inside for Orangeville Transit