News

The Seven-steps to a Successful Sales Process

The seven steps of the sales paradigm were first mentioned in a 1920s training book by The System Company entitled "How to Increase Your Sales".  Over the past 100 years there have been many attempts to put a modern twist on selling, but the same seven-step selling process still applies today whether a business is selling a product or a service. These include:

Step 1: Prospecting
Any potential buyer can be considered a lead. Researching and qualifying the lead can help to determine which are...

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One-Sided Parking in Orangeville Will Begin in January 2023

Residents may have noticed bagged signs along many residential streets that currently allow parking on both sides. The signs are being installed as the Town of Orangeville prepares to implement the one-sided parking bylaw, which will limit parking to just one side on most streets in town.

The upcoming bylaw was passed by the previous term of council for many reasons, including providing easier access for emergency vehicles to pass through streets when responding to a call.

“One of the biggest benefits...

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A Pensive Animal Joins Orangeville’s Collection of Tree Sculptures

The Town of Orangeville has unveiled a new tree sculpture as part of its unique collection of public art on display throughout the municipality. 

Located on Elizabeth Street across from the Dufferin County Courthouse, Thinker Squirrel is captured deep in thought atop a collection of hefty books. Here, it appears as though the friendly critter is preparing to make an important decision.  

Here are some quick facts about the sculpture: 

• The sculpture is carved out of black walnut and stands at over...

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Winter Parking Regulations Begin December 1 in Orangeville

The Town of Orangeville’s winter parking regulations will come into effect at 2 a.m. on December 1, to ensure snow plows are able to maintain roadways throughout the winter season.

Parking on the road during the snowy months can pose problems for snowplows, resulting in streets remaining partially or completely unplowed.

Between December 1 and March 31, parking is prohibited from 2 a.m. until 7 a.m. daily on highways and streets within the Town, and on municipal property and parking lots, unless...

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Drop Off a New Unwrapped Toy at Town Hall and Help Support Local Families this Holiday Season

The holidays can be a difficult time for many. The Town of Orangeville is pleased to announce we are serving as a donation location for Toys for Tots, the annual toy drive hosted by the Salvation Army New Hope Community Church.

Until December 9, drop off a new, unwrapped toy at Town Hall to help New Hope meet their goal of ensuring every family has a gift to give this holiday season.

“We have seen how hard the last few years have been on families and individuals in and around Orangeville, with more...

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Creating the Marketing Plan

A marketing plan lays out the marketing and advertising strategies that a business intends to implement over a specific time period. It details how the business will reach the desired target market, and how the owner will convince those customers to purchase the products or services offered. Initiatives undertaken and targeted revenue goals should always be tied to the marketing plan in order to gauge the effectiveness of the activities and the return on investment. For most businesses, plans are...

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Remembrance Day Ceremony to be Held at Alexandra Park on November 11

On Friday, November 11, the Royal Canadian Legion Branch 233 will host its annual Remembrance Day Ceremony at Alexandra Park. Orangeville schools and residents are invited to attend the ceremony, which will be publicly held for the first time since 2019. 

This year, the annual parade from the Legion will resume. The parade will begin down Broadway at 10:30 a.m. from the Legion. A rolling road closure will be implemented for the parade.

The ceremony is set to begin at Alexandra Park at 10:40...

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Pricing Strategies

Whether you are producing a product or delivering a service, it is important to have a pricing strategy that is both competitive and profitable. How much your customers are willing to pay for your product or service depends on the quality that you offer, the prices charged by your competitors, the uniqueness of your product, and how passionate your customers are about obtaining your specific offering.

The price you charge can make the difference between a profitable or unprofitable business. When...

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