Select a Date Range
A woman and a man are standing at a table looking at papers.

Business Goals Create Profit

Posted on Thursday, February 16, 2023 10:11 AM

The beginning of the year is an excellent time to reflect on past business successes and challenges and start making plans for the future.

By examining the trends, fluctuations and issues previously faced, business owners can better prepare for the year ahead. Two important exercises that business owners can complete to increase profits and productivity are to set business goals and develop a cash flow projection. 

Goal setting is an important exercise for entrepreneurs as it forces them to...

A white man with dark hair is working on a laptop. He is wearing an apron and working in a coffee shop.

Why you need a financial forecast for your business

Posted on Thursday, January 26, 2023 09:53 AM

One of the most powerful tools in business is a reliable financial forecast. It acts as a roadmap to help quantify the number of services provided or goods that need to be sold to achieve the desired outcome and sheds light on potential threats to achieving the financial goals of the enterprise. Ideally the forecast should paint a picture of what the financial results will be based on the business owner’s knowledge and intuition rather than actual transactions. For a start-up business, a financial...

A man and a woman are sitting at a table talking to an advisor.

The Seven-steps to a Successful Sales Process

Posted on Wednesday, December 14, 2022 04:26 PM

The seven steps of the sales paradigm were first mentioned in a 1920s training book by The System Company entitled "How to Increase Your Sales".  Over the past 100 years there have been many attempts to put a modern twist on selling, but the same seven-step selling process still applies today whether a business is selling a product or a service. These include:

Step 1: Prospecting
Any potential buyer can be considered a lead. Researching and qualifying the lead can help to determine which are...

Two women and a man sitting at a table. They are having a discussion while sitting in front of a laptop

Creating the Marketing Plan

Posted on Thursday, November 17, 2022 09:01 AM

A marketing plan lays out the marketing and advertising strategies that a business intends to implement over a specific time period. It details how the business will reach the desired target market, and how the owner will convince those customers to purchase the products or services offered. Initiatives undertaken and targeted revenue goals should always be tied to the marketing plan in order to gauge the effectiveness of the activities and the return on investment. For most businesses, plans are...

A man and a woman in a coffee shop are standing behind the counter. They are leaning on the counter and looking at a laptop.

Pricing Strategies

Posted on Tuesday, November 01, 2022 01:16 PM

Whether you are producing a product or delivering a service, it is important to have a pricing strategy that is both competitive and profitable. How much your customers are willing to pay for your product or service depends on the quality that you offer, the prices charged by your competitors, the uniqueness of your product, and how passionate your customers are about obtaining your specific offering.

The price you charge can make the difference between a profitable or unprofitable business. When...

A man and a women in a store room reviewing stock levels.

Creating a Competitive Advantage

Posted on Wednesday, October 05, 2022 09:40 AM

Every business is looking for a way to differentiate themselves from the competition and generate revenue at a reasonable margin. While many businesses choose to compete on price, this is not a sustainable strategy unless you have significant buying power. Even then, many of your competitors will attempt to match or undercut your pricing in order to compete for the customer’s attention -- ultimately leading to an erosion of your profit margin.

When analyzing the marketplace and looking to both retain...

Go-to-Market Strategy

Posted on Wednesday, August 24, 2022 10:48 AM

Whether a start-up or an existing business, determining the go-to-market strategy for any venture is an important decision. There are many ways to get a product into the hands of the customer. There are pros and cons to each approach, and the costs and risk factors vary from channel to channel. Some of the more common and traditional methods include:


Probably the most tried-and-true method for selling product is to set up a storefront location, merchandise the goods and sell directly to the...

A dark haired man with a beard is wearing glasses and a blue shirt. He is working on a silver laptop.

Operation and Production Management

Posted on Tuesday, July 19, 2022 10:04 AM

Planning is vital when starting a small business and the operational components of the business are key drivers. Below are eight areas that require attention prior to business start-up. These elements should be very detailed and included as a part of your business plan.


The first thing to consider is how you will produce your product or deliver your service. A very detailed set of steps outlining production and delivery methods is required along with a list of the equipment and machinery...

Arts and Culture

Nominations open for 2022 Arts and Culture Awards

Posted on Wednesday, July 13, 2022 08:52 AM

July 13, 2022


Nominations now open for 2022 Arts and Culture Awards

The Town of Orangeville is now accepting nominations for the 2022 Arts and Culture Awards. The community is invited to recognize and celebrate the individuals, businesses, and organizations that contribute to the abundant cultural and creative talent in Dufferin County.

Since the awards were introduced in 2010, over 90 winners and hundreds of nominees have been celebrated in eight different categories. Three individual awards...

Conducting a market analysis for your small business

Posted on Wednesday, June 08, 2022 12:04 PM

Whether your business has a physical location or operates solely online, thorough market analysis can help you to understand your target market and how you can thrive within your industry.  

Market research is the process of gathering information about your customers’ needs and preferences. It can be used to help you start a business, determine the viability of a new product or service, or assess brand perception and awareness.

There are two kinds of research: primary and secondary. Primary...

Taxation for Small Business

Posted on Tuesday, April 26, 2022 11:00 AM

Small business owners in Canada must report business income annually to the Canada Revenue Agency (CRA). The business structure will dictate when the tax return is submitted, and which tax form is used. Owners of sole proprietorships and partnerships use a T1 personal income tax return to report business earnings along with any other personal income because an unincorporated business and its owners are considered one entity. Unincorporated businesses have until June 15 to file but if there is a balance...

Artist Wendy Reid with art installation Legacy Leaves

Call for Artists announced for Town’s 2022 public art installations

Posted on Wednesday, March 16, 2022 09:00 AM

The Town of Orangeville has issued its annual Call for Artists, offering local artists an opportunity to contribute to the community’s public art collection. This year, up to three utility box locations will be wrapped in selected artwork.

The objective of the Call for Artists is to promote the talent of local artists and enhance their connection with the community. Initially launched in 2016, the annual appeal has helped the Town to steadily grow its collection of public art installations....