"Building Up" Intensification Campaign

What does “building up” mean?

“Building up”, or intensification, happens when an existing building, site or area in a community is developed or redeveloped to have more residents, services and amenities. “Building up” considers what your neighbourhood currently looks and feels like, who lives there now, who will live there in the future, and what the residents need to lead healthy and happy lives in the community.

Why is my community “building up”?

Your community is required by the province to properly plan to support more people living in your community. This requirement is part of Ontario’s Places to Grow program, which includes a Growth Plan for communities. This plan will give every community member more options to live, work, learn and play. It will also help support a healthier community.

How will “building up” support a healthier community?

The way your community is designed can shape local opportunities to take part in daily activities that are good for your health and happiness. If the design makes the healthier choice the easier choice, then you might be more likely to bike to work, feel at ease as your children walk home safely from school, interact with your neighbours more often, be comfortable when your children are at the park with their friends, or regularly walk to local stores to shop.

What health benefits are we “building up” to in the community?

My community is “building up” to more active living!

“Building up” in your community will:

  • Make amenities like schools, local stores and parks, closer and more convenient for walking, rather than driving
  • Cut down the number of vehicles on the road, making local streets safer for walking or cycling
  • Boost daily opportunities to be active in your neighbourhood
  • Help children get outside to be more active on a daily basis

Did you know?

Just under half of Dufferin County youth do not meet Canada’s Physical Activity Guidelines. Walking, biking, skateboarding or rollerblading to school are all fun and enjoyable ways for your children to fit physical activity into their day. For more information on how your children can safely and actively travel to school, visit the Active and Safe Routes to School website.

My community is “building” up to better air quality!

“Building up” in your community will:

  • Make it easier to bike or walk to your destination, instead of driving
  • Cut down the number of vehicles on the road, leading to less air pollution from vehicles
  • Help make the air you and your family breathe cleaner

Did you know?

Vehicle traffic causes 27% of air pollution in Canada. Built up neighbourhoods can help cut the number of kilometres driven by community members by almost half. When more people bike to places like work, the park or the local market, there is less traffic, which can lead to cleaner air for the community and safer roads for bikers. To learn how to be safe when riding your bike on the road, visit the Share the Road website.

My community is “building up” to more safe and social neighbourhoods!

“Building up” in your community will:

  • Lead to more people in your neighbourhood
  • Make you feel safer with more people watching your street 
  • Make you feel more comfortable when your children go to a local park with friends
  • Boost daily opportunities to be active in your neighbourhood
  • Offer you the chance to talk and socialize with your neighbours more often

Did you know?

About one-third of Dufferin residents do not feel like they belong to their community.  Built up neighbourhoods have more people in them, creating more opportunities to socially interact with neighbours, whether it is through family play dates, group walks to a local store or park, or having a chance to chat over coffee. Activities like these can help people feel a greater sense of belonging in their community.

Did you know?

Drivers are more careful in neighbourhoods with more people cycling or walking, reducing injuries and accidents. Built up neighbourhoods create more opportunities for all residents to live, learn, work and play safely as a community. To learn more about community safety, visit the Safe Communities of the Hill Country website.

My community is “building up” to more local investment!

“Building up” in your community will:

  • Attract more people to your community, to both live and visit
  • Lead to more people paying taxes
  • Create new jobs
  • Make local stores closer and more convenient to walk or cycle to them
  • Provide more opportunities for local businesses to thrive

Did you know?

When residents find it easier to walk to local stores and services, they are more likely to use them more often. In fact, people who live in built up neighbourhoods are three times more likely to walk to nearby shops or services, rather than driving to the same, or other further, locations. Your neighbourhood’s Walk Score represents how easy it is for you to walk to the great events and amenities in your community. 

Building Up infographic