Island Lake with blades of green grass in the front on a nice sunny day

Business for the Arts awards $15,000 to the arts in Orangeville

Business for the Arts, Canada’s only national charitable organization of business members who support the arts, announced today that Orangeville will receive matching incentive grants, mentorship and sponsorship training for 2015-16 through artsVest™. The program is designed to assist small to medium-sized arts and culture organizations in developing new and mutually beneficial partnerships with local businesses and is delivered in Ontario with funding from the Ontario Trillium Foundation and the Ontario Ministry of Tourism, Culture and Sport.

artsVest will launch in Orangeville on June 22nd at the Orangeville Public Library with a networking event designed to bring together local arts and culture organizations, business and community leaders and an in-depth sponsorship training workshop. Arts and culture organizations will then be encouraged to apply for a matching incentive grant that will match, dollar for dollar, new sponsorships with local businesses. Throughout the program, they will receive mentorship from experts across the country to support them in achieving their sponsorship goals.

“We are thrilled to be launching the program in Orangeville for the very first time! Through artsVest, we have seen the incredible impact this program can have to smaller communities and look forward to witnessing creative partnerships between the arts and business sectors over the coming year,” said Claire Hefferon, artsVest National Program Director at Business for the Arts.

“Orangeville is excited to have been selected as one of five Ontario communities for the 2015/116 program,” added Councillor Sylvia Bradley, Vice-Chair of the Town’s Arts and Culture Committee. “Participation in artsVest was a recommendation within our Cultural Plan. Supporting partnerships between business and the arts provides a great opportunity to further develop our growing and vibrant cultural sector.”

Also operating in Toronto, Nova Scotia, Saskatchewan and British Columbia, artsVest aims to leverage public sector dollars to build partnerships with the arts community; stimulate new business investment in the arts; train arts and cultural organizations to approach the business sector with a partnership plan; activate municipal cultural plans and build local cultural assets; and showcase what is possible when business invests in the arts.

Since the expansion of the program across Canada in 2011, a total of 1,913 partnerships have been created between arts and business, of which 1,181 are long-term. Since the introduction of the program in Ontario in 2002 to 2014, 2,334 businesses have partnered with 678 cultural organizations through artsVest – of which 1,509 businesses were first-time sponsors. A total of $4.06 million in matching funds generated over $9.96 million in private sector sponsorship and resulted in an influx of more than $14.02 million to the cultural economy. Visit www.artsvest.com for information about artsVest.

Founded in 1974, Business for the Arts is Canada’s only national charitable organization of business members who support the arts. Their vision is to inspire Canada’s business community to partner with the arts to ensure a thriving cultural sector. The organization connects, educates and invests to bridge the gap between business and the arts.

Event Information:

June 22nd, 2015

10 a.m. -  Sponsorship workshop (for arts organizations only)

4:30 p.m. – Launch celebration (open to the public)

To RSVP, please visit orangevillelaunch.eventbrite.ca