The Town of Orangeville is developing a new brand to promote tourism in the community.

Identified as a key action in the newly adopted Tourism Strategy and Action Plan, a destination branding exercise will be completed to establish a visual identity, tagline, and clear direction for Orangeville to effectively distinguish itself from other communities. 

The project was initiated in March 2021 and Toronto-based design agency Aubs and Mugg Inc. was selected to lead the brand development. 

Business owners, community members, and tourism stakeholders are invited to follow along here for progress updates and to learn about ways to get involved and provide feedback. Questions, ideas, and insights can also be forwarded to Katrina Lemire, Tourism & Culture Officer via email.

Phase 1: Planning and Discovery

The Planning and Discovery phase of the project is currently underway and includes assessment of existing resources, an analysis of the competitive landscape, and collection of stakeholder input. 

Complete this short, simple survey to help us understand why you love Orangeville and what brings (or keeps!) you here. We are looking for input from residents, visitors, business owners, and other stakeholders. If you'd like to share more of your ideas and be included in upcoming interviews or focus groups, please include your contact information at the end of the survey. The survey closes on Friday, May 14.

Fill out the survey today!

Tourism Brand Survey